In 2004, when they were fellow graduate students at MIT, Brian and Dharmesh noticed that the way people shopped was changing. Consumers no longer tolerated intrusive ads and had, in fact, figured out how to ignore them.
Out of this shift came a company: HubSpot. It was founded on the “inbound” principle, the concept that people don’t want salespeople to interrupt or chase them; they want help.
Today, the inbound movement continues to empower businesses around the world to stop annoying customers, help them, and put their focus back on them.
